Cereals 2007 was described by Farmers Weekly as "having a great buzz about the place and busier than ever before" which was reflected in positive feedback from over 360 exhibitors and 22,875 visitors.

2007 saw visitor numbers reach record levels, up 10% on the previous year. Cereals visitors are there to do business and all the messages can be found at Cereals to drive their business forward. In 2007, 1 in 4 made a purchase on the day, reinforcing why 94% of exhibitors plan to return to Cereals 2008.

Cereals 2007 Visitor Statistics

Cereals Event visitors are the right people to do business with:

Delivering you the top arable farmers

• The proportion of our visitors that own or manage a farm increased by 4.2% in 2007, delivering you yet more purchasers and decision makers
• 44.4% of those Cereals visitors who own or work on a farm do so on farms over 300 hectares

More visitors making purchasing decisions

• 1 in 4 visitors made purchases or placed orders at Cereals 2007, those making purchases over £10,000 increased over 5% whilst those making purchases over £20,000 increased nearly 7% compared to 2006
• In addition 68% of visitors indicated that they plan to make purchases as a result of their visit

Visitors value Cereals and plan to return

• 86% of Cereals visitors intend to visit Cereals 2008, for 1 in 4 it is the only agricultural event they attend during the year

*all statistics from our visitor registration and post-event visitor survey

Cereals 2007 Exhibitor Statistics

Cereals is the place to do business

• 100% of exhibitors met most or all of their objectives
• 93% rated the visiting audience as good or excellent (up 22% on the same question asked in 2006)