HSBC Agriculture, the dedicated farming division of HSBC Bank plc, is the Principal Sponsor of the Cereals Event, Europe's leading technical event for the arable industry.

HSBC's Agriculture Director Martin Coward said: "As Principal Sponsor of the Cereals Event, we are delighted to continue our support for the event and the industry. We firmly believe that specialist business to business events like the Cereals Event have an ever increasing role in the industry. HSBC's support of Cereals fits perfectly with the event's ethos of bringing farmers and trade together specifically to do business. This year's Cereals Event comes at a very opportune moment. Rising Cereals prices, falling interest rates, reducing world stocks and weakening sterling all bode well for those growing and selling arable crops, but difficulty for those that use cereals as a main input."

HSBC Agriculture has been providing a specialist service to arable farmers for more than 35 years - longer than any other bank. Our team of specialist Agriculture Managers look forward to seeing you at this years Cereals Event.

All visitors are welcome to come along to the popular HSBC Investing in the Future Forums. Hear leading industry speakers on topical and current issues that could be crucial to the profitability of your business. Further details on the forums to follow.