13th & 14th June 2018  |  Chrishall Grange, Duxford, Cambridgeshire  Tickets

Cereals: The Arable Event

Topical debates at Cereals

Join us for debates headlined by industry-leading farmers, scientists, government representatives, policymakers, and environmentalists.

In association with Content Partner AHDB

AHDB logo

Cereals Controversial features debates and panel sessions aimed at sharing the latest research, understanding, and arguments.

This series of stimulating debates will be held in a dedicated marquee on site. Visitors will have the opportunity to hear from a number of thought leaders who will be sharing their different opinions on some of the challenges affecting the arable industry.  

For details on this year's timetable, please see below.

Wednesday 13th June

 Time   Topic

Fit for the Future: The debate

Politicians and Industry experts will discuss what the future of the supply chain will look like with no subsidies.

Hosted by Content Partner AHDB


Peter Kendall, Chair of AHDB 


Minette Batters, NFU President
Dr Martin Grantley-Smith, Cereals and Oilseeds Strategy Director, AHDB
James Price, Oxfordshire Farmer
Duncan Sinclair, Agriculture Manager, Waitrose


How resilient is your business?

Experts discuss ways of making farming businesses more resilient in the face of uncertainty.

Sponsored by HSBC UK


Neil Wilson, Head of Agriculture, HSBC UK


David Eudall, Market Intelligence Partnerships Manager, AHDB
David Hurst, Arable Manager, Law Farming
Robert Law, Law Farming and Cereals 2018 Host Farmer
Jeremy Moody, Secretary and Adviser, CAAV


The crops of the future

With a changing climate and changing subsidy landscape – should we be looking to grow a more diverse range of crops? What insights do we have on what consumers want?


Bill Young, Chief Executive Officer, Addington Fund


Steven Evans, Consumer Insights  Manager, AHDB
Simon Meakin, UK Operations & Agronomy Manager, Nature's Crops Ltd
David McNaughton, Managing Director, Soya UK Ltd
Andrew Probert, Managing Director, Premium Crops Ltd


 The farm labour dilemma: What’s the future?

Encouraging new entrants, training, and investment, and changing the image of arable farming.


John Hardman, Chairman and Executive director, HOPS Labour Solutions Ltd


William Baillie, Farm Management Consultant, Savills
David Frost, Organisational Development Director, Total Produce plc
Stephen Jacob, Chief Executive Officer, BASIS
Chris Rose, Labour Productivity Specialist


Thursday 14th June

Time  Topic

 Fit for the Future: Survival of the Fittest

Panel discussion around increasing farm business productivity and benchmarking to measure success.

Hosted by Content Partner AHDB 


Dr Martin Grantley-Smith, Cereals and Oilseeds Strategy Director, AHDB


Phil Bicknell, Market Intelligence Director, AHDB
Derek Carless, Head of Farm Economics, AHDB
George Mason, Senior Executive, Heygates
Paul Temple, Yorkshire farmer and Chair of AHDB Cereals and Oilseeds Board


  A farm without machinery?

With increasing costs of owning and running large machinery – debate on alternative options, including machinery sharing, contracting, hire, finance, the impact of AI and how we can run tractors more efficiently


Andy Newbold - Past President - Institue of Agricultural Engineers


Kit Franklin, Agricultural Engineering Lecturer, Harper Adams University
Russell Price, Managing Director of Russell Price Farm Services (NAAC Member)
Mark Suthern, National Head of Agriculture, Barclays
Richard Ward, Farms Manager, Barton Farms and founder of CHR Farming


Publicly reducing our impact

Farming is in the spotlight. How should farmers demonstrate their environmentally and socially responsible activities to a wider public? (Public money for the public good)

Sponsored by HSBC UK


Darren Moorcroft - Director of Estate & Woodland Outreach - Woodland Trust


Caroline Drummond MBE, Chief Executive, LEAF
Jenna Hegarty, Head of Land Use Policy, RSPB
Martin Lines, Farmer and Chair of Steering Group, Nature Friendly Farming Network
Tom Martin, Cambridgeshire farmer and founder of 'FaceTime a Farmer'
Laurence Matthews, Chair of Combinable Crops and Sugar Beet Board, Red Tractor


Other seminars and debates 

Cereals Conversations

Cereals Conversations


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