Event Statistics

More than 26,500 visitors attended the Cereals Event in 2009, a tremendous 11% increase on the previous year, making it the biggest Cereals ever.  The flagship event was also supported by a record number of 417 exhibitors.

*83% of exhibitors have already re-booked for 2010, a true reflection of the event's success. *figure as at end October 2009

"If you are a farmer and had to choose one event to attend a year then the best choice has to be the Cereals Event" Anglia Grain Services Ltd.

Cereals 2009 Visitor Statistics   

Cereals Event visitors are the right people to do business with:

Delivering you the top arable farmers

  • 53% of visitors own or manage a farm, delivering you the decisoin makers
  • 95% of Cereals visitors who own or work on a farm have arable crop enterprises
  • 47% of Cereals visitors who own or work on a farm do so on farms over 300 hectares

Making purchasing decisions 

  • 1 in 5 visitors made purchases or place orders at Cereals 2009, farmers attending Cereals are there to do business
  • In addition, 69% of visitors indicated that they plan to make purchases as a result of their visit

Visitors value Cereals and plan to return

  • 88% of Cereals visitors intend to visit Cereals 2010.  For 1 in 5 it is the only agricultural event they attend during the year

*all statistics from our visitor registration and post-event visitor survey

Cereals 2009 Exhibitor Statistics

Participating at Cereals is easy - 95% of exhibitors rated the contact with the organisers as good or excellent, up 8% on 2008.  The Cereals team is there to help!

Cereals is the place to do business

  • 86% of exhibitors indicated that Cereals is important for generating future orders, up 4% on 2008.
  • 83% of exhibitors have already rebooked for 2010 (as at end October 2009) 

"Attending the Cereals Event is an essential part of marketing and product promotion to the farming community" Kverneland

"A well run event which was well promoted, resulting in a very good attendance and allowing us to see a good number of our existing and new customers" AT Oliver & Sons Ltd

"Cereals is an event everyone in the farming community looks forward to, roll on 2010!" Vicon

*all statistics from exhibitor post-event surveys