Cereals: The Arable Event

Cereals partners with Comexposium


Haymarket Media Group today announces that its Cereals and Fruit Focus exhibitions are to be run in a joint venture partnership with Comexposium, one of the world’s leading food and farming event organisers.

Comexposium owns SIMA, one of the largest international events in the agricultural sector. Hosted in Paris bi-annually, SIMA attracts 1,770 exhibitors and over 238,000 visitors over five days.

The joint venture will leverage the strengths of the two market-leading agricultural exhibitions’ organisers – Haymarket in delivering outdoor events with practical hands-on features and Comexposium’s extensive international network and dedication to showcasing the latest technology and solutions for high performing, sustainable agriculture.

“This partnership demonstrates our commitment to the UK’s arable industry,” says Cereals Event Director, Jon Day. “With complementary expertise in the sector, Haymarket and Comexposium will share resources to the benefit of Cereals’ exhibitors and visitors.”

“Comexposium’s investment in the Cereals event recognises the long-term growth potential of the event,” says Martine Degremont, Director of Comexposium’s Agriculture Business Unit. “Cereals is the leading technical event for the arable industry in the UK, and like SIMA, it is focused on highlighting the latest technologies and developments in sustainable crop production.

“This strong strategic partnership will advance the development of the Cereals event and bring new benefits to its visitors and exhibitors.”


For further information on this story, please contact Jon Day, Cereals and Fruit Focus Event Director,HaymarketMediaGroup (jon.day@haymarket.com or +44 (0)1788 892042)

Notes to the editors

About SIMA:

The SIMA Event is one of the largest international agri-business shows with 1,770 exhibitors from 42 countries and over 238,000 visitors from 142 countries and 300 international delegations.

Innovation will be central to this next edition (26 February -2 March 2017) with the presentation of the SIMA INNOVATION AWARDS, the Start-up Village, and the future agriculture digital world. SIMA is fully dedicated to support all sector stakeholders and help build an increasingly high-performance and sustainable agricultural world.


About Cereals:

The Cereals Event is the leading technical event for the UK arable industry with over 64ha of stands and live demonstrations including crop plots, working demonstrations, the Syngenta Sprays & Sprayers arena and renewables; an area specially dedicated to renewable energy, biofuels and non-food crops.

Nearly 500 leading suppliers are already preparing to keep visitors up-to-date with the very latest products, advice and information; offering a complete one-stop service from seeds to sprayers, crop varieties to cultivation equipment, fertiliser to finance.
Cereals brings together over 24,000 professional farmers and industry experts over two days.


About Haymarket Media Group:

Haymarket Media Group creates award-winning specialist content for international audiences.

We are story-tellers, creators of experiences, deal-makers and constant learners. And all of us love what we do.

We have over 60 market-leading brands across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions.

Our brands include Stuff, FourFourTwo,What Car?, PistonHeads, British Style Collective, Campaign, PRWeek, MyCME and Finance Asia.

Where others see threat from the revolution in media, we see irresistible opportunity. That's because we know that one constant remains true - you win if you create great content that engages audiences while driving strong commercial outcomes.


About Comexposium:

The COMEXPOSIUM Group, one of the world’s leading event organisers, is involved in more than 170 B2C and B2B events across 11 different sectors, including food, agriculture, fashion, security, digital, construction, high-tech, optics and transport. COMEXPOSIUM hosts more than 3 million visitors and 45,000 exhibitors in 26 countries around the world.

COMEXPOSIUM operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.




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