Cereals: The Arable Event

Launch of NIAB Digital at Cereals Event

03-May-2017 by: Ros Lloyd, NIAB Communications Manager NIAB TAG

A new interactive farm software service, giving farmers and agronomists the ability to map, manage, store, share and compare farm, crop and research data, will be launched at the Cereals Event, on 14th June, by NIAB.

NIAB Digital, powered by technology and data science firm KisanHub, aims to improve farm business performance through data integration alongside crop decision support tools. Already available to NIAB TAG members, new subscribers will have access to digital field mapping, disease modelling tools, satellite imagery, farm and crop data storage, field specific weather forecasting, and crowd-sourced crop, pest and disease information. Additional services include ActivSmart, an interactive agrochemical product comparison tool, and the Potato Crop Management decision support tool, which includes potato crop yield and quality forecasts and irrigation scheduling.

Dr Juno McKee, Head of Crops and Agronomy Business Development at NIAB says, “Available on PC, smartphone and tablet, NIAB Digital is built on the KisanHub platform of core technologies which makes it easy to aggregate data from different sources, with simple to use dynamic interfaces.

“The Cereals Event will be our first opportunity to showcase the new service, which combines farm records with other datasets so that farmers can make informed day-to-day agronomic decisions. For example, the platform uses farm/field geo-locations to provide hyper-local weather forecasts and collect observations, for field activities planning, or it can blend these datasets to provide a risk level for a particular crop disease for proactive spray plannings.”

In addition to the NIAB Digital launch, NIAB will be providing a tick list of agricultural innovations for growers and agronomists to check out, in addition to over 100 crop and variety demonstration plots.

Ends

For further information contact:

Bill Clark, Technical Director, NIAB
T:             01223 342313
M:           07974 205950
E:             bill.clark@niab.com

Ros Lloyd, Communications Manager, NIAB
T:             01223 342313
M:           07711 568164
E:             ros.lloyd@niab.com

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