How To Get There

By car - Visitors Only

(Please note: the following information is not applicable to Contractors and Exhibitors. For directions to the event site they should refer to the Exhibitor Manual.  Cereals 2010 is at a new location).

We are introducing a Free Visitor Park and Ride system for all visitors to the event in order to alleviate traffic congestion.  There are 3 satellite car parks, dividing the visitor traffic into 3 separate areas to avoid traffic conflict.  It is imperative that you follow the traffic signage that will cover the local road networks and not your Sat Nav.

If you book your tickets in advance, you will receive directions to your car park, according to your postcode, with your tickets.  The Park & Ride car parks are open from 6.00am and are closed and locked at 8.00pm.  Buses will be operational from 6.30am to 7.30pm. Visitors will be able to enter the site from 7.00am. Catering facilities will be open for breakfast. 

It is integral to the traffic plan that our visitors follow the 'Cereals/P&R' signage.  Please do not drive to the event site as there is NO facility for Visitor parking.

If you are travelling in from the west or south-west, please click here for a map and see below for directions.

From south (A1M)
A1M northbound to J9 (Letchworth Garden City / Baldock).  Exit onto the A505 eastbound towards Royston.  Follow the A1198 northbound to Bassingbourn Barracks and follow the 'Cereals/Visitor P&R' signs.  Use postcode SG8 5LX. 

From west (A14)
A14 eastbound to junction with the A1.  Exit onto A1 southbound to A1M to J9 (Letchworth Garden City / Baldock).  Exit onto the A505 eastbound towards Royston.  Follow the A1198 northbound to Bassingbourn Barracks and follow the 'Cereals/Visitor P&R' signs.  Use postcode SG8 5LX.

If you wish to plan your route in advance please click the following link:
http://www.viamichelin.co.uk/web/Itineraires?strDestAddress=&strDestMerged=SG85LX &strDestCityCountry=1138&ie=utf-8 

If you are travelling in from the north, please click here for a map and see below for directions.

From north (A1/A1M)
A1M southbound to J14 junction with the A14.  Exit onto the A14 eastbound to junction with M11 (near Cambridge).  Exit onto M11 southbound to J10.  Turn left onto A505 eastbound and take the first turning on the left and follow the 'Cereals/Visitor P&R' signs.  Use postcode CB22 4QT.

If you wish to plan your route in advance please click the following link:
http://www.viamichelin.co.uk/web/Itineraires?strDestAddress=&strDestMerged=CB224QT%20&strDestCityCountry=1138&ie=utf-8 

If you are travelling in from the east or south-east, please click here for a map and see below for directions.

From east/south-east (A14)
A14 westbound to Newmarket.  Exit onto A11 southbound to junction with A1301/B1383.  Exit onto slip road and follow the 'Cereals/Visitor P&R' signs.  Use postcode CB10 1RP.

From south (M11)
M11 northbound to J9, take the A11 spur north east towards Newmarket to junction with A1301/B1383.  Exit onto slip road and follow the 'Cereals/Visitor P&R' signs.  Use postcode CB10 1RP.

If you wish to plan your route in advance please click the following link:
http://www.viamichelin.co.uk/web/Itineraires?strDestAddress=&strDestMerged=CB101RP%20&strDestCityCountry=1138&ie=utf-8 

Disabled parking
Vehicles displaying the official blue disabled pass will be able to park at the event site.  Please email cereals.operations@haymarket.com for further information and directions.

Coach Parties
For private coach parties (including 10 seater and above mini buses), please email cereals.operations@haymarket.com for further information and directions.
Please contact our transport partner, Burtons Premier Travel Services on hire@burtons-bus.co.uk for a quote, if you wish to hire a bus. 

Exhibitor Parking
If you are an exhibitor, please see the information within the Exhibitor Manual for further information and directions.

By Train
Whittlesford Parkway is a distance of approx. 6 miles from the Cereals site and is served by the West Anglia Main Line from Liverpool Street (London) to Cambridge.  Royston station is approx. 7.5 miles from the Cereals site and is on the Kings Cross (London) to Cambridge line.

By Air 
Stansted is the nearest airport, approx. 25 miles south-east of the event site.

Travel by Taxi
There are several taxi companies based in Royston, a selection are shown below:
Butlers Car Services - 01763 212223
R.K. Cars - 01763 209020 (airport transfers only - please book well in advance)
If you need assistance when at the event, please contact the Organisers Office near Entrance 1.

Helicopter Landings

There is a helicopter landing area at the event site.  Please complete the booking form below and return to cereals.operations@haymarket.com or fax to 01788 892038.