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11-12 June 2025 

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CEREA;S

28 May 2024

CESAR hits 625,000 protected and registered assets

CESAR SCHEME / DATATAG Stand: 1002b

Kevin Howells, MD of Datatag ID Ltd (pictured), a key partner in the scheme, presented a symbolic CESAR identification plate, numbered 625,000, to Ian Roberts, Sales Manager, Ernest Doe(pictured), on behalf of CNH (Case New Holland) with celebrity farming icon Adam Henson looking on.

Ian, who is the recipient of the 625,000th machine said “CESAR and its Datatag technologies, have been a useful tool within the New Holland “toolbox” to help sell a product. Apart from the obvious sign on the unit the other elements to the tagging process are well hidden and go somewhere to ensuring peace of mind to the end user.”

CESAR's latest innovations were also showcased, including the  the recent integration of Ultra High-Frequency RFID transponders, further improving security capabilities and the new RAPID machine check system which allows police officers to swiftly verify a machine's status using a smartphone, solidifying CESAR's lead in the industry.

Ruth Bailey, CEO of the Agricultural Engineers Association said, “Reaching this landmark is a testament to how much the industry values the CESAR scheme and the extra security it has provided to our customers over many years. The fact that nearly all of the major manufacturers fit CESAR to their agricultural tractors as standard shows the industry’s commitment to reducing the risk of theft.”

Kevin Howells, MD of DATATAG ID, said, “I must thank Case New Holland for their support of the CESAR Scheme, being as they were one of the first in the agri sector to adopt its technologies to protect their customers.” He went on to say “Our next-generation UHF transponders, unique in their security features, and our RAPID check system are innovations that keep CESAR Scheme and its DATATAG technology at the forefront of the field and place CESAR in a strong position to meet the requirements of the proposed private members bill addressing machinery and tool theft, a blight on the agri community.”

Suneeta Johal, CEO of the Construction Equipment Association, owners of the CESAR Scheme, shared her support, “The milestone of protecting 625,000 machines is a testament to the industry's trust in CESAR. As we approach the implementation of the Parliamentary Equipment Theft (Prevention) Bill, our commitment to combating equipment theft with cutting-edge technology has never been stronger or more necessary.

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