Elsoms Seeds marks a significant milestone at this year’s Cereals Event, showcasing its largest-ever portfolio with 24 varieties, including new wheats, oats, and pipeline material tailored for UK growers navigating increasing agronomic and market pressures.

Caledon leads the line-up, a newly recommended spring oat that offers a 4% yield advantage over its closest competitor, boosting profitability for margin-focused farms. Building on the success of Bamford wheat, launched last year, Elsoms continues to strengthen its pipeline of high-performing varieties.

Two promising candidate soft Group 4 wheats, Sparkler and Heartwood, will feature in demonstration plots. Sparkler boasts high yields and excellent septoria resistance, while Heartwood offers exceptional untreated disease resistance and early maturity - ideal for regenerative systems and tight rotations.

Also on display is Blackstone, a low-vernalisation wheat allowing late drilling up to February without compromising performance, offering flexibility in unpredictable seasons.

Elsoms will also highlight its Responsive Rotations concept, launched in 2024, which prioritises system resilience over single-season yield. This approach focuses on flexibility, stress tolerance, and diversity, helping growers adapt to changing climate, policy, and market conditions.

“It’s not just end use that defines success,” says Toby Reich. “It’s how well a variety fits your system.”