KWS is once again presenting its crop portfolio in its signature wheel layout at Cereals 2025, offering a comprehensive view of its latest innovations across winter and spring cereals, oilseed rape, sugar beet, rye, and oats. This year's spotlight falls on four new AHDB candidate winter wheat varieties: KWS Grebe, Imrie, Fowlmere, and Aintree, each chosen for their standout agronomic traits and market potential.

“KWS Aintree is probably the most exciting,” says Olivia Bacon, UK product manager for wheat at KWS. “It’s a hard Group 4 feed wheat delivering 112% of control yields; an exceptional figure.” 

Fowlmere, another Group 4, brings excellent specific weight, while Group 2 newcomers Grebe and Imrie also offer unique traits. “Grebe stands out for its orange wheat blossom midge resistance, which is rare in bread-making wheats, and Imrie has Pch1 eyespot resistance, giving farmers more resilience in high-pressure seasons.”

Disease resistance is a top priority for growers following last season’s high pathogen loads, and KWS’s new introductions are aligned with that demand. “Last year really exposed weaknesses in some varieties, so disease resilience is going to be at the forefront of many farmers' minds.”

Visitors can also explore a full suite of trait-led varieties beyond wheat, including sugar beet lines with virus yellows tolerance and a variety with Cercospora tolerance, as well as oilseed rape hybrids bred for vigour and reliability.

A new high-protein Group 1 candidate, KWS Vibe, will also be on show. It offers higher protein content than Crusoe and a much better disease package, ideal for quality-focused growers.