The Farm Safety Foundation will be running a new virtual reality experience at their 2025 show season!

Visitors to the Farm Safety Foundation stand (167) at Cereals will have the chance to immerse themselves in three scenarios designed to highlight the importance of wearing eye protection while carrying out certain farming activities.

This interactive experience will open visitor’s eyes to the consequences of not wearing basic eye protection and demonstrate how wearing this PPE would prevent an injury from occurring. A few years ago, we introduced audiences to Ryan Taggart, young farmer from Northern Ireland who lost sight in one eye from a farm accident.

Every time we show his story as part of our farm safety training at colleges and universities, it has an impact. This made us think that if we could bring his story to life in some way, this would allow us to bring the experience to more farmers and farm workers and make them appreciate the importance of PPE and help them to work smarter and safer.

All visitors who have a go at our VR experience and complete our eye protection research questionnaire, will take away a pair of free safety glasses and be entered into our competition to win a Ridgeline smock!