FARMERS SEE VALUE OF REMOTE WEATHER IN LOCKDOWN
Sencrop’s automated stations send the current and predicted temperature, humidity, wind speed and rainfall from their field location to a grower’s smartphone, enabling collection of ultra-local weather data to aid decision-making with activities such as drilling, spraying and irrigation.
“In particular, growers have latched on to the new private network feature we launched in January, enabling a grower to share the data feed from their weather station with others in their team, such as an agronomist or a contractor,” says Harry Atkinson, UK development manager at Sencrop. “It’s reduced the need for travel and the data can be shared and discussed in real time without face-to-face contact.
“Users report how the ability to open up the station’s weather feed has really made a difference to decision-support, especially when other Sencrop users in the vicinity choose to share their data with the wider Sencrop user base.”
One of the participants in this week’s Cereals LIVE event, taking place on Wednesday 10 and Thursday 11 June, Sencrop is hosting an all-day chat room to respond to grower queries about using the system, and tips for getting the most from the ultra-local data the stations deliver.
“Growers know how weather can differ markedly on a local basis,” says Mr Atkinson. “For example, often there can be huge disparities in rainfall or temperature within very short distances. It’s particularly noticeable for growers with various parcels of rented or contracted land, some of which may be a short distance away, at a different elevation, or in a frost pocket.
“When it’s raining at the yard, three or four miles away it could be completely dry and the perfect spraying opportunity.”
Trials in France, involving 1,400 potato growers over 80,000ha, showed how data from Sencrop weather stations improved decision-making during blight control. By feeding the weather data into a decision-support tool, triallists reported a three-spray reduction – translating to a €160/ha saving
The ability to freely access data from neighbouring weather stations’ data is a feature unique to the Sencrop station. The company is using it to offer UK growers a free trial of the system. “Any UK farmer can assess this ultra-local, reliable data and try it out for 14 days: all you need is a smartphone,” explains Mr Atkinson.
“Where station owners have agreed to share their data, other users can access it. A grower needs only to enter their postcode to find stations within 10km of their farm, then register to see the data feed.
“It’s a great way to try out the system. In fact, many triallists have been surprised to see how many Sencrop stations are already in use in their area, which goes to show how many farmers are already finding the system useful for their day-to-day operations and planning.”
For more information about the free trial, go to https://app.sencrop.com.
Sencrop provides farmers with intelligent, easy-to-use products that democratise weather data and improve on-farm decision-making. In four years, Sencrop became the European leader in its field, with more than 12,000 farmers in its network of connected ag-weather stations.
Founded in 2016 by Martin Ducroquet and Michael Bruniaux, Sencrop is an innovative European agtech start-up based at
Euratechnologies, the third-largest start-up accelerator in Europe. Sencrop was selected by “Le Village by CA”, an accelerator funded by
bank Crédit Agricole for high-growth ventures. With $10 million raised in a successful series-A funding round in 2019, the Sencrop team
now comprises more than 60 talented employees, of ten nationalities. www.sencrop.com
- Sencrop’s Cereals LIVE chatroom is available all-day on Wednesday, 10 June, and Thursday 11 June
- Harry Atkinson will be joined by UK colleague Victoria Nicol to discuss smart weather on-farm, and how it can improve profitability and daily organisation.
- They’ll also offer tips on setting up a private weather network and getting the most from the remote trials, while responding to other queries and questions.
- The link to the chat room is available at https://www.cerealsevent.co.uk/exhibitors/sencrop
- Access Sencrop’s media resource at sencrop.com/en/downloads
Adrian Bell, Agro Mavens: +44 (0)7976 866808 or firstname.lastname@example.org
Valérie Gros, International Communication Manager, Sencrop: +33 (0)6.65.08.79.17 or email@example.com