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11-12 June 2025 

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CEREA;S

30 May 2024

MASCHIO GASPARDO and GRÉGOIRE BESSON Unite Forces to Expand GRÉGOIRE BESSON Brand in the UK Market

MASCHIO GASPARDO UK LTD Stand: 1126, DEMO8, DD05
Maschio Gaspardos's branch in UK

Delivering Comprehensive, High-Quality Agricultural Solutions to UK Farmers

MASCHIO GASPARDO UK and GRÉGOIRE BESSON are pleased to announce the implementation of their partnership in the United Kingdom, with MASCHIO GASPARDO UK becoming the official importer and distributor of GRÉGOIRE BESSON products. This strategic collaboration aims to provide UK farmers and dealers with a comprehensive range of high-quality agricultural machinery and services, reinforcing their commitment to innovation and customer satisfaction.

 

Strengthening Partnership and Brand Expansion

The collaboration between MASCHIO GASPARDO UK and GRÉGOIRE BESSON signifies the union of two industry industry leaders dedicated to delivering superior agricultural solutions. As the official importer and distributor, MASCHIO GASPARDO UK will consolidate and expand the GRÉGOIRE BESSON brand in the UK, enabling the brand to build relationships with past and new dealers, ensuring the availability of machines and parts. This partnership marks a significant step in strengthening the GRÉGOIRE BESSON brand in the UK market.

 

Expanding Access to High-Level Agricultural Products

UK farmers and dealers will benefit from an extensive array of high-quality products, thanks to this strategic partnership. This will enable customers to access a wider portfolio from two quality brands offering vast knowledge and heritage, enhancing productivity and efficiency in the UK farming sector.

 

Launch at Cereals 2024

The official launch of this collaboration will take place on June 1, 2024, coinciding with the Cereals 2024 exhibition. A dedicated GRÉGOIRE BESSON area will be featured near MASCHIO GASPARDO stand (Stand 1126), showcasing a range of machinery available for immediate viewing and post-exhibition purchase. This event will serve as a platform to introduce the partnership to the UK market, with dedicated personnel present at the GRÉGOIRE BESSON area to engage with former and new partners, as well as farmers.

 

Commitment to Exceptional Service

By utilizing the MASCHIO GASPARDO UK warehouse and service team in Lincoln, GRÉGOIRE BESSON commits to providing excellent service and ensuring a seamless supply of machines and parts. This strategic location will facilitate prompt and efficient support, reinforcing the commitment to meet the needs of the English farming community.

 

 

About MASCHIO GASPARDO Group

MASCHIO GASPARDO is a global player in the production of machinery for soil processing, seeding, fertilization, crop treatment, green maintenance, and haymaking. Founded in Campodarsego (PD) in 1964 by the brothers Egidio and Giorgio Maschio, MASCHIO GASPARDO employs 2,000 people worldwide in 8 production plants, including 3 abroad - in China, India, and Romania - and in 13 commercial branches (Italy, France, Spain, Germany, Poland, Ukraine, Turkey, Russia, North America, United Kingdom, China, India, and Romania). FRIULIA S.p.A., the Regional Financial Company of Friuli Venezia Giulia, active since 1967 in promoting the economic development of the region, holds a 6.71% stake in MASCHIO GASPARDO's capital, confirming itself as a strategic financial partner for the company in Campodarsego.

 

 

About GRÉGOIRE BESSON S.A.S

Founded in 1802, GRÉGOIRE BESSON specializes in the design and manufacture of high-quality agricultural equipment, including ploughs, tines, and disc tools. With a worldwide presence and over 700 distributors, GRÉGOIRE BESSON is dedicated to providing innovative and durable products for demanding farmers.

For more information, please visit www.maschiogaspardo.com and www.gregoire-besson.com.

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