The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain to help the industry succeed in a rapidly changing world. We want to create a world-class food and farming industry, inspired by and competing with the best.

Change is happening faster than ever and we’re entering a defining time for the industry. We’re on the cusp of a new agricultural revolution, with a shifting landscape where driving productivity and maintaining competitiveness is key to our farmers succeeding.

We have a responsibility to get farmers ready for the change that’s coming and helping them to not only survive but thrive. There are exciting opportunities for those willing to grasp them – we want to unite the whole industry around a common goal to lift productivity, bringing people together to collaborate, innovate and drive change.

Inspiring to succeed

To succeed in this rapidly changing world, we need to be focused on the future. That means having a bold vision – but also staying true to the values at the heart of the farming and processing communities we serve.

So whether we’re introducing tools to help farmers improve profitability, advising on reducing pesticide use or developing new markets for our farmers and processors’ products, we’re passionate about inspiring farmers, and growers and processors to achieve their full potential – striving for excellence so they can compete with the best around the globe.

We put people at the heart of everything we do – be that through encouraging collaboration through our network of Strategic and Monitor Farms, providing nutritional information to educate children about where their food comes from, or developing apprenticeships for the next generation. We are the critical friend, who speaks honestly but offers support that can be relied upon.

Visit our website for more information:

 Knowledge Library: www.ahdb.org.uk/knowledge-library

Events: www.ahdb.org.uk/events

Cereals & Oilseeds Market Intelligence: www.ahdb.org.uk/cereals-oilseeds-markets