The Voluntary Initiative is an industry led programme. Through our schemes, tools and messages we promote the responsible use of plant protection products through an IPM-based approach to sustainable agriculture.
Our mission is to be the UK’s primary delivery mechanism for promoting best practice in plant protection products use through enhanced adoption of Integrated Pest Management (IPM) as defined by the Sustainable Use Directive in order to protect water and the environment.
AddressGround Floor Stuart House
St. Johns Street