Event Features  

Developed with input from our visitors, farmer and exhibitors feedback, Cereals Event features are designed to fulfil the needs of progressive farmers like you, providing the most up-to-date information to help develop your business.

NEW: The Young Farmers' & Sustainability Theatre

Are you interested in entering or furthering your career in agriculture, or in developing more sustainable practices? Why not attend the Young Farmers’ Programme.

NEW: Grain Exchange

The Cereals Grain Exchange will provide farmers with expert advice and innovative ideas, whether that’s entering new global markets, managing risk, or producing alternative crops.

NEW: Innovation & Tech Demo Ring

The Innovation and Technology Demo Ring will present the latest robots, drones and weed technologies, along with cutting edge spray nozzles and demonstrations of closed handling spray systems through digital videos.

Cereals AHDB Theatre

Cereals AHDB Theatre will explore new cost-effective strategies in controlling weeds, pests and diseases, along with opportunities under the new Agriculture Bill.


Syngenta Sprays & Sprayers Arena

The Syngenta Sprays and Sprayers arena will showcase the latest innovations and application technology that could improve your business through digital video & demos.

DIT Innovation and Technology Theatre

Innovation and technology within agriculture is rapidly evolving. Explore the most recent developments in digital data including software interoperability, data-based decisions, AI and smartphone apps via video & demos.

Working Demonstrations

See new technology and equipment demonstrated via video & demos. Discover how machinery works in action and talk to the manufacturers about solutions for your farm. 

Exhibitor Crop Plots

See exhibitor crop plots via video & demos with the latest varieties from a wide range of exhibitors and discuss with the experts their suitability for your farming system. 

The Soil Pit

Specialists provide an insight into the secrets of the soil via video & demos. This feature is a returning favourite offering farmers knowledge on how to improve their soil, cropping, nutrition and tillage.




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