2026 dates:
10-11 June 2026
Diddly Squat Farm, Oxfordshire

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AHDB ‘From data to decisions...’ Seminar

Join AHDB for a series of expert-led sessions designed to inform and inspire decision-making on UK farms. With topics ranging from market insights and digital tools to nutrient management and environmental data, each session will explore practical tools and the latest research to support sustainable, profitable farming. Hear directly from AHDB analysts, scientists, and farmers as they share insights, launch new tools, and discuss real-world applications that can make a tangible impact on-farm.

These session are included in the price of a Cereals entry ticket.

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2025 timetable

Day 1

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10:00 10:30
( Your local time: - )

Can early market insight guide more profitable planting decisions?

AHDB stand

Covering the planting variety survey results, crop condition information and pricing/markets insight.

Speakers

Millie Askew, Lead Analyst (Cereals & Oilseeds) - AHDB

Helen Plant, Senior Analyst (Cereals & Oilseeds) - AHDB
11:00 11:30
( Your local time: - )

Can digital tools reduce our reliance on pesticides?

AHDB stand

Highlighting the range of AHDB IPM tools

Speakers

Sacha White, Lead Crop Protection Scientist (Pest Lead, BYDV and CSFB) - AHDB

Siobhan Hillman, Crop Protection Scientist (Weed Lead, RL Disease Ratings and Watch Lists) - AHDB

Georgia Hassell, Crop Protection Scientist (Fungicide Performance, Fungicide Resistance and Variety Blending) - AHDB
12:00 12:30
( Your local time: - )

Can sharing experiences help farmers make better cover crop choices?

AHDB stand

Session led by the Cover Crops Guide steering group

Speakers

Emma Willis, Environment Scientist - AHDB
13:00 13:30
( Your local time: - )

Can on-farm costing tools underpin robust business decisions?

AHDB stand

Overview of the AHDB Farmbench tool. Panel of farmers discussing how Farmbench helps make business decisions and their experience of benchmarking in an Arable business group.

Speakers

Olivia McDonagh, Farmbench Manager - AHDB
14:00 14:30
( Your local time: - )

Leveraging environmental data and decoding carbon.

AHDB stand

AHDB Environmental baselining project update. Details of what carbon data is being collected, how it is being collected and how it is being used.

Speakers

Mary Vickers, Senior Environment Manager (Baselining) - AHDB
15:00 15:30
( Your local time: - )

Can RB209 work harder to guide nutrient management decisions on UK farms?

AHDB stand

Behind the scenes of RB209. Tools and resources to support nutrient management decisions. Next steps for RB209 and nutrient management decision making.

Speakers

Amanda Bennett, Senior Environment Manager (soil health and nutrient management) - AHDB

Day 2

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10:00 10:30
( Your local time: - )

Can interactive tools unlock the power of variety data?

AHDB stand

RL Interactive

Seed rate conversion tool

Variety selection tool

Variety blend tool

Speakers

Jenna Watts, Head of Crop Health and IPM - AHDB

Georgia Hassell, Crop Protection Scientist (Fungicide Performance, Fungicide Resistance and Variety Blending) - AHDB
11:00 11:30
( Your local time: - )

Can early market insights guide more profitable planting decisions?

AHDB stand

Covering the planting variety survey results, crop condition information and pricing/markets insight.

Speakers

Millie Askew, Lead Analyst (Cereals & Oilseeds) - AHDB

Helen Plant, Senior Analyst (Cereals & Oilseeds) - AHDB
12:00 12:30
( Your local time: - )

Can RB209 work harder to guide nutrient management decisions on UK farms?

AHDB stand

Behind the scenes of RB209. Tools and resources to support nutrient management decisions. Next steps for RB209 and nutrient management decision making.

Speakers

Amanda Bennett, Senior Environment Manager (soil health and nutrient management) - AHDB
13:30 14:00
( Your local time: - )

Can on-farm costing tools underpin robust business decisions?

AHDB stand

Overview of the AHDB Farmbench tool. Panel of farmers discussing how Farmbench helps make business decisions and their experience of benchmarking in an Arable business group.

Speakers

Olivia McDonagh, Farmbench Manager - AHDB
14:30 15:00
( Your local time: - )

Can digital tools reduce our reliance on pesticides?

New BYDV risk management tool launch

Highlighting the range of AHDB IPM tools

Speakers

Sacha White, Lead Crop Protection Scientist (Pest Lead, BYDV and CSFB) - AHDB

Siobhan Hillman, Crop Protection Scientist (Weed Lead, RL Disease Ratings and Watch Lists) - AHDB

Sponsors

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Essential Farm Machinery

FARM CONTRACTOR & LARGE SCALE FARMER

THE CENTRAL ASSOCIATION OF AGRICULTURAL VALUERS - CAAV

SYKES HOLIDAY COTTAGES

UK AGRI-TECH CENTRE

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