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Welcome to the Seed to Shelf Mainstage at Cereals 2025
Join us at the Seed to Shelf Mainstage, proudly sponsored by KWS, where the most pressing challenges and opportunities in arable farming take centre stage. Across two action-packed days, this dynamic platform will feature debate panels, networking activities, and invaluable discussions led by industry experts and political leaders.
Explore topics shaping the future of farming:
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Post-Budget Agriculture – Navigating policy impacts and financial strategies.
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Succession Planning – Securing the next generation of farming.
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AgTech and Innovation – Harnessing technology to transform the industry.
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Diversification – Unlocking new revenue streams and opportunities.
Don't miss this chance to gain fresh perspectives, make vital connections, and be part of the conversation driving progress in the arable sector.
Sponsored by:
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Day 1
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Seed to Shelf Mainstage - KWS StandMore details announced soon!Sponsored by:
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Seed to Shelf Mainstage - KWS StandThis seminar offers a comprehensive exploration of the critical factors shaping the future of farming in the UK, with a focus on land use, tax policies, and business strategies. Attendees will gain insights into how land use is evolving, particularly in the context of sustainability, agricultural productivity, and environmental concerns. We will also cover the complexities of UK agricultural tax laws, including subsidies, capital allowances, and tax reliefs, and how they impact farming businesses. Participants will delve into practical aspects including financial planning, succession strategies/ inheritance tax issues, and navigating the challenges and opportunities presented by government regulations. Ideal for farmers, agricultural consultants, policy makers, and anyone involved in the rural economy, this seminar provides essential knowledge for staying ahead in the dynamic world of UK farmingSponsored by:
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Seed to Shelf Mainstage - KWS StandThis seminar explores the critical role of variety selection in UK arable farming, examining how farmers can enhance productivity, resilience, and sustainability through well informed variety choice. As agricultural demands evolve, selecting the right crop varieties has never been more essential for improving yields, managing environmental challenges, and maintaining profitability. The seminar will cover the current trends in arable farming, variety selection, advancements in breeding, climate change and more. Attendees will gain practical insights into selecting the most suitable varieties for their specific growing conditions, alongside the tools and technologies available to improve crop management.Sponsored by:
Chairperson -
Seed to Shelf Mainstage - KWS Stand
How can the UK’s arable sector become more resilient, profitable, and climate-smart? This engaging lunchtime panel brings together four leading women from across agriculture to discuss the practical solutions and system-level changes that are helping to shape the future of sustainable arable farming.
From soil health and carbon auditing to regenerative practices, land use strategy, and biodiversity integration, the panel will explore both the challenges and opportunities ahead — and how collaboration across the supply chain can drive progress.
Whether you’re a grower, landowner, advisor or policymaker, this is your chance to hear from expert women shaping the future of sustainable arable systems — and take home practical ideas to apply on your own land.
Chairperson -
Seed to Shelf Mainstage - KWS StandIn this seminar, we will delve into the revolutionary advancements in gene editing. As gene editing technologies continue to evolve, the potential for transforming agriculture grows. This seminar will cover gene editing technologies/ techniques, specifically the Platform to Rate Organisms Bred for Improved Traits and Yield project (PROBITY), regulatory challenges and future implications for UK farming.Sponsored by:
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Seed to Shelf Mainstage - KWS Stand
This dynamic panel session explores the present and future of agri-tech. The UK Agri-Tech Centre will highlight some of the impactful innovations it has supported across the sector and how they can contribute to better crop management, before sharing its 10-year ambitions for arable and horticultural innovation - co-developed with stakeholders to address real-world challenges and foster a more systematic approach. We'll also hear from two collaborators with the UK Agri-Tech Centre. Messium will present in-season insights from their UK and European trials using hyperspectral sensing to optimise nutrient management. Dyson Farming will round out the session by showcasing their work in smart crop management, covering everything from sensing and data analytics to precision application in the field. The panel session will conclude with an interactive Q&A.
Sponsored by:
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Seed to Shelf Mainstage - KWS StandAs farming is in a period of transition, it is wise to look at additional ways to earn money on farm outside of the traditional farm business models. Sponsored by Sykes, this seminar will help farmers think outside of the box in terms of new business ideas and ancillary revenue streams.Sponsored by:
Chairperson -
Seed to Shelf Mainstage - KWS StandJoin us for some networking and beers in the Seed to Shelf area with live music from The Hat & Fiddle Band!Speakers
Day 2
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Seed to Shelf Mainstage - KWS StandThis seminar offers a comprehensive exploration of the critical factors shaping the future of farming in the UK, with a focus on land use, tax policies, and business strategies. Attendees will gain in …Sponsored by:
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Seed to Shelf Mainstage - KWS StandThis seminar explores the critical role of variety selection in UK arable farming, examining how farmers can enhance productivity, resilience, and sustainability through well informed variety choice. …Sponsored by:
Chairperson
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Seed to Shelf Mainstage - KWS StandIn this seminar, we will delve into the revolutionary advancements in gene editing. As gene editing technologies continue to evolve, the potential for transforming agriculture grows. This seminar wi …Sponsored by:
-
Seed to Shelf Mainstage - KWS Stand
This dynamic panel session explores the present and future of agri-tech. The UK Agri-Tech Centre will highlight some of the impactful innovations it has supported across the sector and how they can contribute to better crop management, before sharing its 10-year ambitions for arable and horticultural innovation - co-developed with stakeholders to address real-world challenges and foster a more systematic approach. We'll also hear from two collaborators with the UK Agri-Tech Centre. Messium will present in-season insights from their UK and European trials using hyperspectral sensing to optimise nutrient management. Dyson Farming will round out the session by showcasing their work in smart crop management, covering everything from sensing and data analytics to precision application in the field. The panel session will conclude with an interactive Q&A.
Sponsored by:
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Seed to Shelf Mainstage - KWS StandAs farming is in a period of transition, it is wise to look at additional ways to earn money on farm outside of the traditional farm business models. Sponsored by Sykes, this seminar will help farmer …Sponsored by:
Chairperson
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Seed to Shelf Mainstage - KWS StandJoin us for some networking and beers in the Seed to Shelf area with live music from Mumfudden Suns!Speakers
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