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11-12 June 2024

Bygrave Woods

at Newnham Farm

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New Era Theatre

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Take control of your farm data strategy: Meeting multiple information demands from your farm business

08 Jun 2022

Farmers are experiencing increasing demand for information relating to their farm businesses which requires them to supply the same data points to different organisations to fulfil objectives. The sustainability agenda has accelerated this with supply chain commitments including Net Zero GHG emissions. The customers of farmers require more detail than ever on farm practices and activity and we need intelligent data systems to inform multiple requirements.

This session will include information on how to generate real value of farm data and will include different perspectives including banks, supply chain business and farmer views. It will demonstrate how a focused data strategy can meet multiple needs and reduce administrative requirements for all.

Hugh Martineau, Technical Director of Sustainability - MAP OF AG LTD