Tracing the arable supply chain – from seed in the field to products on the shelf – is the theme of a brand-new seminar stage at this year’s Cereals Event (11-12 June 2024).

Created in partnership with leading industry associations, the Seed to Shelf stage, sponsored by KWS, will host two full days of informative seminars from plant breeders, agronomists, farm contractors, and farmers through to grain marketers, processors, retail brands and retailers.

The Cereals Event 2024 will welcome visitors to its new site at Bygrave Woods, Newnham Farm in Hertfordshire on 11-12 June, alongside its brand-new co-hosted event DirectDriller@Cereals – and early bird tickets for both are now on sale.

The Cereals Event and Direct Driller magazine will cohost a new event for farmers and agronomists in the summer of 2024. Taking place adjacent to the main Cereals Event on 11-12 June, DirectDriller@Cereals will tackle how regenerative farming can make large scale arable farms more commercially successful.