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Max Dafforn

Max Dafforn

Business Manager, Rhiza

Max is Business Manager for Rhiza, a leading Digital Agronomy and precision farming provider covering the UK, Eastern Europe and Southern Africa. He began working in precision agriculture in 2011 after completing a MSc in Sustainable Crop Production at The University of Warwick. In his position Max is responsible for delivering simple to use precision farming and digital agronomy tools which provide growers with real benefits. Max enjoys working alongside farmers and agronomists to identify how technology can be used to solve some of the problems they face. In 2014 Max came up with the concept for the award winning Contour Mobile field scouting app which since its launch has been downloaded over 2,200 times. Max supports the Rhiza ethos; that precision farming should begin by taking a close look at soil type variation, and that this should form the foundation of a service which uses cutting edge technology and digital tools to: support decision making, drive improvements in efficiency, lower costs, increase yields and reduce environmental impact.

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