Oliver Rubinstein is Customer Success Manager at Trinity Agtech, whose Sandy software allows farmers to measure and take ownership of their natural capital. Oliver previously worked as the NFU County Adviser for Bedfordshire & Huntingdonshire as well as a having spent time as a sustainability consultant at ADAS and researcher at the Organic Research Centre. He has a particular interest in sustainable cereal production systems as well as how farmers can use environmental data to add provenance to their produce.