Most marketing starts with “what do we want to say”? And that’s fine until everyone forgets about “how we’re going to say it”. Unfortunately marketing these days is so full of graphs, reports, analysis and layers of people that it no longer creates new or strong ideas.
It has done this to be safe. To safely predict what’s going to happen. To safely justify why money should be spent. But marketing isn’t safe. Nothing new or bold ever is. I don’t want people to take risks, I want them to succeed. And I firmly believe that you need to take a few risks in order to do that.
I want to make sure that exhibitors attending Cereals get maximum exposure. That they stand out and actually get noticed for the enormous value they bring to the farming industry.
A mockumentary test drive (and crashing) of a self propelled sprayer? Portraying agronomists as drug dealers? Or seeking help for a tractor addiction?
They’re not your average product walk around video but they work. Because nothing great was ever achieved without having a go. If you’re interested in maximising your presence at Cereals this year then get in touch to see how we can help.