Reasons to Exhibit at Cereals

We are offering all exhibitors their very own exclusive hybrid package – a presence at the live exhibition in June 2021 and a virtual exhibition site on the Cereals website for 365 days!   

1.  Be part of the solution. 

Cereals is a live event platform providing solutions for arable farmers – exhibiting allows your company to be a part of the conversation and the solution.    

Cereals fulfils the educational requirements and sourcing needs of arable farmers.  Attendees visit Cereals to experience an exhaustive product range on display:

  • Crop plots
  • Sprays & sprayers
  • Tilling, sowing, planting
  • Crop protection
  • Irrigation
  • Harvesting
  • Post-harvesting
  • Equipment
  • Handling, transport, storage and buildings
  • Sustainable development, renewable energy
  • Tech, IT, software
  • Consulting
  • Banking & insurance
  • Media & press


2.   Don’t just exhibit – become a thought leader with added value speaking opportunities.

NEW: Young Farmers and Sustainability Theatre 
At the Cereals LIVE 2020 virtual event, we introduce the first-ever Young Farmers programme so we can educate and guide the future industry professions in farming. Supported by the NFYFC and Camb Young Farmers, the seminars will discuss the routes into farming, climate change, skills for the future, career sessions, sustainable solutions, succession planning, game-changer advice and dragon's den business challenge. More information coming soon. 

NEW: Grain Exchange 
This was the first edition of this area dedicated to discussing innovative crops and how to market them, grain outlook, beyond the farmgate, new market opportunities, budgeting and risk management. There will also be an opportunity for visitors to get involved with interactive quizzes and competitions. More information coming soon. 

Innovation and Tech theatre
Forming part of the Cereals visitor experience and presented by some of the most innovative suppliers, the Innovation & Technology Hub is an interactive conference area open to all visitors.  The Innovation & Tech Hub features the latest innovations and new products, most recent product launches and newest technologies. More information coming soon. 

3.  Demonstrate your expertise in a hands-on, interactive format held in an outdoor venue. 

The Cereals Event provides opportunities to get your products into the right hands through interactive features open to participation for exhibitors and sponsors including:

  • Syngenta Sprays & Sprayers Arena
  • NIAB Soil Pit
  • Innovation & Tech Demo Ring
  • Working demos
  • Crop Plots


4.  Boost your sales and strengthen your pipeline. 

Events are still the most favoured method for farmers when sourcing new products and solutions. An exhibition space at Cereals will help energize your sales team and connect your company with new prospects and existing customers in a meaningful way.  The return on investment is strong when meeting such a large group of arable farming decision-makers in one place.


5.  Cereals marketing is not limited to two days!

All exhibitors benefit from extensive PR and marketing opportunities that extend well beyond the two show days.  Farmers Weekly, Cereals’ media partner, distributes over 59,000 show guides prior to the event, publishes comprehensive previews and post-reports.  The event also attracts pre and post-show coverage in CPM, Arable Farming, and Agronomist and Arable Farming. 

Exhibiting at Cereals is an ideal opportunity to reach the majority of decision-makers within the arable industry, improve brand awareness, generate leads and sell products and services all year long.

6. Cereals Hybrid package

Cereals has become a hybrid event and will be offering exhibitors not only a stand space at the show to interact with visitors face to face but also promote their presence on our website 365 days a year!  To find out more please contact sales.

What do our exhibitors think