1.  Be part of the solution. 

Cereals is a live event platform providing solutions for arable farmers – exhibiting allows your company to be a part of the conversation and the solution.    

Cereals fulfils the educational requirements and sourcing needs of arable farmers.  Attendees visit Cereals to experience an exhaustive product range on display:

  • Crop plots
  • Sprays & sprayers
  • Tilling, sowing, planting
  • Crop protection
  • Irrigation
  • Harvesting
  • Post-harvesting
  • General equipment
  • Autonomous solutions, drones
  • Drainage solutions
  • Handling, transport, storage and buildings
  • Sustainable development, renewable energy
  • Tech, IT, software
  • Consulting
  • Banking & insurance
  • Media & press


2.   Don’t just exhibit – become a thought leader with added value speaking opportunities.

Cereals AHDB Theatre.  Farming is the solution to so many of society’s challenges; from food production to air and water quality to biodiversity and carbon management. The programme for this 2-day theatre covers the impact and influence of the new Ag Bill and ELMS on farming businesses – and how the new legislation, incentives, innovations, skills and partnerships will support the continued delivery of high-quality food alongside the environmental needs of society across the United Kingdom.

Sustainable Solutions Seminars.  In association with the National Federation of Young Farmers, British farmers hold the key to so many of society’s challenges – from clean water to fresh air and wildlife recovery. This theatre explores ways that farmers are addressing environmental and soil health to deliver greater economic and environmental benefits to their businesses.

New Era:  Markets, Diversification & Innovation Theatre.  Brexit brings challenges but also opportunities for UK arable farming. Experts provide a crucial insight into how the market will develop for British produce, alongside ideas for new value-added and diversification opportunities. 

NAAC Land Drainage Hub.  The NAAC Land Drainage Hub will bring together leading agricultural contractors with land drainage expertise as well as drainage equipment manufacturers to help arable farmers get the most from their land. 

3.  Demonstrate your expertise in a hands-on, interactive format held in an outdoor venue. 

The Cereals Event provides opportunities to get your products into the right hands through interactive features open to participation for exhibitors and sponsors including:

  • Syngenta Sprays & Sprayers Arena
  • NIAB Soil Hole
  • NAAC Land Drainage Hub
  • Isuzu Driving Course
  • Working demos
  • Direct drill demos
  • Crop plots
  • Autonomous solutions, drone demos


4.  Boost your sales and strengthen your pipeline. 

Events are still the most favoured method for farmers when sourcing new products and solutions. An exhibition space at Cereals will help energize your sales team and connect your company with new prospects and existing customers in a meaningful way.  The return on investment is strong when meeting such a large group of arable farming decision-makers in one place.


5.  Cereals marketing is not limited to two days!

All exhibitors benefit from extensive PR and marketing opportunities that extend well beyond the two show days.  Farmers Weekly, Cereals’ media partner, distributes over 59,000 show guides prior to the event, publishes comprehensive previews and post-reports.  The event also attracts pre and post-show coverage in CPM, Arable Farming, and Agronomist and Arable Farming. 

Exhibiting at Cereals is an ideal opportunity to reach the majority of decision-makers within the arable industry, improve brand awareness, generate leads and sell products and services all year long.

6. Cereals Hybrid Exhibiting Package

We are offering all exhibitors their very own exclusive hybrid package – a presence at the live exhibition in June /July 2021 and a virtual exhibition site on the Cereals website for 365 days!  Each in-person exhibition stand or sponsorship at Cereals 2021 includes online exhibition benefits:

• Participation in online exhibition searchable by keyword, category

• Videos, presentations, photo galleries, brochures, social feeds within the online exhibition booth

• Full contact information from direct lead generation

• Immediate, automated lead delivery

• Two week pre-event meeting scheduling tool available

• 1x dedicated social post and inclusion in a email (PR Marketing Form)

• 12 month listing on event website, interactive floorplan and app

• No additional charge

  • "Cereals keeps going from strength to strength.  There's nothing to touch it for progressive technical content, must-have business information, and great networking opportunities.  If you're serious about arable, you can't afford to miss it."
    Farmers Weekly
  • "Cereals is our annual shop window event - it gets our products under the noses of existing and potential customers."
    Elsoms Seeds
  • "On the day nothing beats Cereals for meeting new and existing customers."

Book your exhibition space

For more information on booking your exhibition at Cereals, please

Contact the Sales Team

Sponsorship & advertising opportunities

For more information on sponsorship & advertising opportunities to enhance your presence at Cereals, please

Contact the Sales Team


  • Terravesta-DigitalAdvertising-Banner-Cereals-2
  • 32511 Isuzu Brand Cereals Web Banner 728x90_1-1
  • Cereals 2064x255px_WEB
  • ODA Banner 1 example (4)
  • CMP 728x90 OCT20 v2 (002)
  • Premium crops banner
  • polmac
  • CMP 728x90 OCT20 v2


Newsletter sign up