• 32511 Isuzu Brand Cereals Web Banner 728x90_1-1
  • ODA Banner 1 example (4)
  • CMP 728x90 OCT20 v2 (002)
  • Premium crops banner
  • polmac
  • CMP 728x90 OCT20 v2


Reasons to Exhibit at Cereals

We are offering all exhibitors their very own exclusive hybrid package – a presence at the live exhibition in June /July 2021 and a virtual exhibition site on the Cereals website for 365 days!   

1.  Be part of the solution. 

Cereals is a live event platform providing solutions for arable farmers – exhibiting allows your company to be a part of the conversation and the solution.    

Cereals fulfils the educational requirements and sourcing needs of arable farmers.  Attendees visit Cereals to experience an exhaustive product range on display:

  • Crop plots
  • Sprays & sprayers
  • Tilling, sowing, planting
  • Crop protection
  • Irrigation
  • Harvesting
  • Post-harvesting
  • Equipment
  • Handling, transport, storage and buildings
  • Sustainable development, renewable energy
  • Tech, IT, software
  • Consulting
  • Banking & insurance
  • Media & press


2.   Don’t just exhibit – become a thought leader with added value speaking opportunities.

Cereals AHDB Theatre
Tomorrow’s Solutions for Today’s Challenges: Farming is the solution to so many of society’s challenges; from food production to air and water quality to biodiversity and carbon management. The programme for this 2-day theatre covers the impact and influence of the new Ag Bill and ELMS on farming businesses – and how the new legislation, incentives, innovations, skills and partnerships will support the continued delivery of high-quality food alongside the environmental needs of society across the United Kingdom.

Sustainable Solutions Theatre
In association with the National Federation of Young Farmers. British farmers hold the key to so many of society’s challenges – from clean water to fresh air and wildlife recovery. This theatre explores ways that farmers are addressing environmental and soil health to deliver greater economic and environmental benefits to their businesses.

Markets & Farm Diversification Theatre
Brexit brings challenges but also opportunities for UK arable farming. Experts provide a crucial insight into how the market will develop for British produce, alongside ideas for new value-added and diversification opportunities. 

3.  Demonstrate your expertise in a hands-on, interactive format held in an outdoor venue. 

The Cereals Event provides opportunities to get your products into the right hands through interactive features open to participation for exhibitors and sponsors including:

  • Syngenta Sprays & Sprayers Arena
  • NIAB Soil Pit
  • Innovation & Tech Demo Ring
  • Working demos
  • Crop Plots


4.  Boost your sales and strengthen your pipeline. 

Events are still the most favoured method for farmers when sourcing new products and solutions. An exhibition space at Cereals will help energize your sales team and connect your company with new prospects and existing customers in a meaningful way.  The return on investment is strong when meeting such a large group of arable farming decision-makers in one place.


5.  Cereals marketing is not limited to two days!

All exhibitors benefit from extensive PR and marketing opportunities that extend well beyond the two show days.  Farmers Weekly, Cereals’ media partner, distributes over 59,000 show guides prior to the event, publishes comprehensive previews and post-reports.  The event also attracts pre and post-show coverage in CPM, Arable Farming, and Agronomist and Arable Farming. 

Exhibiting at Cereals is an ideal opportunity to reach the majority of decision-makers within the arable industry, improve brand awareness, generate leads and sell products and services all year long.

6. Cereals Hybrid package

Cereals has become a hybrid event and will be offering exhibitors not only a stand space at the show to interact with visitors face to face but also promote their presence on our website 365 days a year!  To find out more please contact sales.

Why Cereals?

Situated on a working farm, Cereals is unique in offering working demonstration areas for manufacturers, distributors and dealers of cultivation equipment. Syngenta’s Sprays and Sprayers arena facilitates moving demonstrations for sprayer manufacturers and crop plots (grown to your specification) enable seed companies and agchem manufacturers to show large numbers of growers and agronomists what their products can do.


  • "Cereals keeps going from strength to strength.  There's nothing to touch it for progressive technical content, must-have business information, and great networking opportunities.  If you're serious about arable, you can't afford to miss it."
    Farmers Weekly
  • "Cereals is our annual shop window event - it gets our products under the noses of existing and potential customers."
    Elsoms Seeds
  • "On the day nothing beats Cereals for meeting new and existing customers."

Book your exhibition space

For more information on booking your exhibition at Cereals, please

Contact the Sales Team

Sponsorship & advertising opportunities

For more information on sponsorship & advertising opportunities to enhance your presence at Cereals, please

Contact the Sales Team



Newsletter sign up