The Land App17-May-2017 Farm 491
The Land App is a design tool for land management. It allows you to digitise the land you manage, to gather everything into one place, helping you see the overview of what you are managing and enabling you to make more strategic decisions.
The Land App has been devised as a solution to an overwhelming problem for many land, forestry and estate owners. When deciding when to change or manipulate land or land use activity, it can create a real head ache when you have all sorts of information from water networks, building plots, flooding liability to environmental schemes scattered across many different platforms – with people taking ownership of different aspects. The Land App simplifies this – it brings everything together, into one place and presents the information in a simple, user friendly format that multiple users can access. When this information is on paper format, it is far more difficult to share with others, and the whole process for making changes is inefficient and time consuming. We’re in a digital age; we must all embrace technology. Similar to the Google Drive application, the Land App concept provides an online platform for collaborative working; a space where multiple stakeholders can contribute on one working document – ultimately streamlining efficiency, accuracy and cost.
Farming has been a heavily paper based industry. Until now, a land consultant may visit a farm, take notes and then input this data into the computer when back at the office – and then share that data with third parties. This is all very labour intensive and costly.
With over 215,000 farms in the UK, there is a lot of land to manage! There must be ways to streamline efficiency for both farmer/ and owner and Government. Moving forwards Brexit will also mean that farmers can no longer rely on subsidy – it will force farming to become even more efficient and for data to be more transparent.
Meet the Founder: Tim Hopkin
Tim is working with a group of non-executive directors, whom approach The Land App from a diverse range of professions. Tim is from a farming background and is now the 4th generation of his farming family in Surrey. Tim’s family farm is situated next to a major route way and for them to sustain the longevity of the farm, they needed to look at avenues of diversification - leading him to explore the Land App solution. Tim recognised that there had to be a shift in the way land was managed and with more diversification, the current format of land management would soon become antiquated. Land management needed to become more collaborative to drive efficiencies.
Main Challenge of being an entrepreneur
The fear of the unknown is a big challenge! For a unique idea to succeed it relies on other people having trust in what the innovator believes; for often results are not clear until the end – not day one! A good innovator will be passionate about their project, have good team spirit, be humble and listen to others – you must work with others to learn.
On working with Farm491 and the RAU:
Tim says, “Farm491 offers wonderful facilities, help, guidance and support to boost your business. RAU offers such a range of rural understanding that your questions will be answered by the wonderfully helpful staff and students. The accommodation at RAU makes you feel welcome and a part of everything going on. I can't recommend working with Farm491 highly enough and Angela Simkins will make your time at RAU a greatly worthwhile experience.”
See The Land App at Cereals on the Farm491 stand 837.