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"Cereals is a great opportunity to meet with new and existing customers. It is an event that supports the agricultural industry, and allows for discussion on topical issues, including food security, conservation agriculture/environmental issues and allows exhibitors to understand first hand what is important to their customer"
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"A great event even in the mud and rain with a broad range of interest being covered in a practical way that meets the needs of many in the industry"
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"A key event in the farm business calendar"
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"For a sprayer purchase you get to see them up close and working, you get a niche sector of agriculture and nearly everyone is in attendance"
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"A great event for raising our profile, technical developments, networking and starting on the year’s BASIS points target"
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"As a small business Cereals gives us a huge shop window to communicate with a large number of farmers"
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"I believe it is the go to event, especially for the arable farmers in the UK and perhaps Europe as well - despite the mud!"
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"In spite of the mud, rain and wind Cereals was still the place to be in 2019, enabling us to reinforce existing relationships and get new ones"
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"A good variety of crops on display and people to talk about the breeding of and weather tolerances of the crops"
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"The UK’s only large scale field event for suppliers to demonstrate their crops and varieties to large number of arable farmers"
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"An excellent event for farmers and managers to see new innovations and agronomy at one site"
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"In terms of raising profile, Cereals is an excellent channel and is becoming more valuable to us year on year"
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"Excellent opportunity to network with wheat breeders and get a feel for the direction cereals farming is moving in"
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"It is still the best event we attend for enquiry levels"
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"It is a very useful show to see all aspects of agriculture in the UK"
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"Key event of the arable calendar and very informative to farmers regarding the latest varieties/sprayer and business information"
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"Many thanks for the opportunity to speak in the Conservation Agriculture Theatre at Cereals this week – I really enjoyed it (…and hopefully the audience did as well!). Many thanks as well to you and the rest of the organisers for your sterling efforts to keep the show on the road despite the weather…and to the tractor driver who pulled my car out of the mud."
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"Please don’t call the show off. It’s the one really important show of the year. We truly look forward to catching up with suppliers and colleagues. The large majority of farmers own 4x4s and wellies including a rain coat"
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"Where else can people see, touch and feel your growing crops and use equipment in real environment? Indoor events are static and do not work for this market and never will."
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"Increasingly I find myself planning my day around seminars at Cereals. You had some really good speakers this year and my feeling is that you need to build on this. I am sure that international speakers are expensive but drawing the best innovative farming speakers from around the world is key at this time of great change. Keep up the good work!"
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""Welcome to the Crazy world of Shows" As a new team member, I found myself cast in at the deep end, literally! The weather gods were definitely against the show. Many different people expressed the above quote to me and on first glance, it certainly seemed that way! However I saw something different, I saw a fully motivated, full committed team that were dynamic when they needed to be, conservative when they needed to be and hard working the whole time. The fact is the team removed all the crazy long before this show even started. "Not so crazy after all" roll on Cereals 2020 and all the challenges that no doubt will come with it"
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"Thank you all for your hard work putting on Cereals 2019. You have all worked so hard to keep it going during the adverse weather conditions. We attended the show today and appreciate what you must have done to keep it open. We had a productive day and got to see and talk to all the people we wanted to without having to queue or wait!"
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"Open window to view agricultural products"
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"Providing new customer contacts that are fresh to our industry"
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