Live Event
Cereals 2021, the live event will bring farmers, agronomists and other industry professionals on Wednesday 9th & Thursday 10th June 2021 at Boothy Graffoe, Lincolnshire for the arable industry’s leading technical event.
Come and see leading exhibitors, products and services, along with beautiful crop plots, sprays and sprayers, machinery and much more all in one place!
Registration will be open early next year.
Virtual Event
To help support the industry during the Covid pandemic, the Cereals Event moved online for 2020 in the format of two virtual events, Cereals LIVE and the Q&A Edition, which offered the farming industry a free opportunity to access key features delivered in a virtual sense.
The digital events are the kickstart of Cereals Support, a free online service offering arable farmers assistance during these trying times.
Content is still available on-demand including webinars, videos from crop plots, sprays and sprayers and working demonstrations, as well as exhibitors’ own video content and new product launches.
We are committed to supporting the farming industry by bringing everyone together, whether that is virtual or in a face to face environment.
See the 2019 live event highlights
Cereals 2021, the live event
The Cereals Event is the key occasion in the arable calendar with unmissable networking opportunities.
We have over 40 years’ experience in bringing together the decision-makers and influencers within the agricultural industry, a perfect platform for you to network and share your ideas.
Crop plots are at the heart of Cereals, taking up to 300 days of preparation pre-event. The plots give you the opportunity to see not only the latest in breeding but also crop protection methods to control weeds, pests and diseases and soil management techniques.
EXHIBITING
Cereals provides solutions for arable farmers – see the latest innovation, products and services. Be a part of the conversation and the solution.
We are introducing Cereals Support, a free online service that offers advice and assistance for arable farmers during these trying time. It will consist of a series of webinars, focusing on one specific theme around farming, ie finance, legal, marketing, mental health, equipment and agronomy sectors.
Cereals LIVE, the virtual event
Cereals LIVE 2020, the first virtual event took place on the 10th & 11th June 2020 and brought the leading technical event for the arable industry directly to your screen. Cereals LIVE offered farmers, agronomists and industry professionals a jam-packed webinar programme, covering topics from a range of subjects including; the impact of coronavirus on trade to new plant breeding technologies, adapting to climate change, digital innovation and agricultural career options.
The Q&A Edition
Following on from Cereals LIVE, the Q&A Edition took place online on 5 November 2020, and offered visitors an opportunity to ask farmers and industry experts pressing questions to help support the farming industry in these unprecedented times.
Cereals LIVE: Q&A Edition answered essential questions raised in the June's event, concerning hot topics relevant to current industry challenges, news and updates. Webinar topics for the Q&A Edition were; 'New era, new challenges, new opportunities', 'A healthier environment: A healthier bottom line', 'Sustainable Crop Management' and 'New tools for a new era'.
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Virtual Event Content Available On-Demand
November On-Demand Webinars
Watch November webinar sessions on-demand, 'by farmers for farmers' answering questions around how businesses can adjust to to meet the challenges and opportunities, improving the health of their soils, digital and arable technology and more.
June On-Demand Webinars
Watch June webinar sessions on-demand from leading industry professionals covering on topics from a range of subjects including; the impact of coronavirus on trade to new plant breeding technologies, digital innovation and more.
Show News
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Cereals LIVE - the online version of the arable event – has attracted 19000 unique visitors from 114 countries since June 2020. Given how full the schedule was for the June event, there was not tim ... -
It has been a challenging few years for arable businesses which is why Cereals LIVE is bringing you inspiration and advice from other arable farmers across the country. Four months ago, the Cereals te ... -
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Cereals LIVE – the online version of the arable event – has been a resounding success, attracting over 10,000 visitors from all over the world. Having postponed the physical event due to the Covid-19 ... -
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Informed variety selection is key for arable farmers; whether looking for peak yield potential, disease resistance or many other select traits, the right characteristics can set a crop up to flourish. ... -
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Do you want more clarity on the likely impact that coronavirus and Brexit will have on UK farming, food security and global trade? -
Crop establishment and growth have been put under intense strain during the current growing season, so what can farmers do to improve matters?
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Spraying technology is advancing at a tremendous rate, and farmers will be able to see a wide range of the latest innovations in action at Cereals LIVE. -
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Young farmers are the future of British agriculture – but there are some challenges and opportunities which affect all producers, regardless of age. From developing skills for the future to adapting t ... -
NIAB is bringing the Cereals Event to the farmer’s front room with mix of online videos and webinars featuring NIAB specialists and advisers direct from the show plots near Duxford in Cambridgeshire. ... -
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Innovation is the key to agricultural efficiencies and productivity, and Cereals Live will be bringing new technologies to farmers through its online seminar programme. For the first time ever, Cereal ...
2020 Videos
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Take a virtual tour of the machines that would have been on display at cereals 202, for the full stand tour please visit https://amazone.net/en-gb/ -
Victoria Prentis, DEFRA Minister of Agriculture, provides an update on the Government's support for farmers in light of Covid-19 and how it will work with industry to recover and prosper.
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Take a virtual tour of the machines that would have been on display at Cereals 2020, for the full stand tour please visit https://amazone.net/en-gb/. -
Be prepared for an experience that challenges what you have ever thought about harvesting. Higher throughput. Lower fuel consumption. More comfort. Increased automation. And lots more! -
James Streeton, one of John Deere's Harvesting Territory Sales Managers, walks you around the L600 baler. -
Join Joe Redman, Product Specialist for Sky Agriculture in the UK, as he explains the key features of the upgraded 20 Series EasyDrill -
Kelly Jowett, a Rothamsted PhD student, is investigating farmer opinions about the beneficial effects of ground beetles (carabids) for crop protection. This video animation gives an overview of why an ... -
Rothamsted scientists are using hi-tech imaging to automate in-field ear counting. Find out how this can help wheat growers to make fast and accurate yield estimates. https://www.rothamsted.ac.uk/proj ...
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"Farmers absolutely need to be looking at their businesses and thinking about the future. An NFU we are really optimistic about it. I think you can see that at Cereals today, with a huge turnout of farmers in shocking weather conditions"
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"Cereals is the landmark calendar event for the cereals sector and for us as an organisation, focused on helping farmers and growers to thrive in a very challenging environment. It’s the key platform for us to talk about all the work that we do"
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"The Farm Spray Operator Of The Year (FSOOTY) event is a big part of what we do here at Cereals and in the run up to the event; managing entries, judging, and the award presentations on the day. Its great! It provides us with an insight into how people use our products and allows us to give something back"
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"Our very first Cereals Event has been incredible! Even in the rain and the mud the farmers had this great energy, and were really enthusiastic about our products! We have had some incredible conversations about our AG weather stations, it’s been a wonderful opportunity to expose us to the UK and kick start our business here"
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"Over the two days we had a fantastic number of visitors and people that were really interested to hear about what Corteva is, what we stand for and what products we want to bring to the market to help with the dynamic, challenging times for UK agriculture "
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"Some of the technology that John Deere put on show which may impact future farming is our range of dual efficient tractors. We also had some great promotions around our fuel guarantee"
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"DIT’s Agri-Tech team comes to the Cereals Event to host international visitors and commercial officers from our embassies overseas. We find it is an excellent place for this, as all the capability is in one place"
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“It’s a summer show and outside with a great combination of trial plots attracting seed growers/producers, machinery and live demonstrations which draws in the bosses and decision makers of farming companies” “Attracts a specific target audience that want to buy and provides great networking opportunities which as an exhibitor means your mixing with the right people”
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