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Upcoming Webinar
AHDB Theatre preview: A climate of change sponsored by CHAP
Farmers have a major contribution to make in protecting and enhancing the environment and reducing our carbon footprint. This live webinar, chaired by Dr Ruth Bastow, innovation director at CHAP, offers a sneak preview into the science and farming practices being discussed in the AHDB theatre at the Cereals Event in June.
Introduction from Jon Foot, head of environment and resource management at AHDB
• Sarah Mukherjee CEO of IEMA considers how farming businesses can prevent and manage the impacts of climate change – as well as creating resilient and sustainable landscapes for food and wildlife.
• Prof Wendy Harwood, senior scientist at the John Innes Centre, looks at how gene editing can make cereal crops resistant to disease, reducing the need for chemical applications in the field.
• Farmer and consultant Louis Fell explores how farmer collaboration can deliver landscape-level environmental benefits, such as protecting watercourses and recovering wildlife, as part of DEFRA’s ELMS trials.
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New exhibitors include
Cereals 2021 returns to Lincolnshire fields on Wed 30th June & Thurs 1st July 2021
Join farmers, agronomists and other industry professionals on Wed 30th June & Thurs 1st July 2021 at Boothy Graffoe, Lincolnshire for the arable industry’s leading technical event.
The safety of our visitors and exhibitors is important to us. We will follow the latest health and safety advice, bio-security plan and security measures including social distancing, hand sanitisers, open-air theatres, and more entry points to reduce queues. For more information please click here.
The Cereals Event is the key occasion in the arable calendar with unmissable networking opportunities. Come and see leading exhibitors, products and services, along with beautiful crop plots, sprays and sprayers, machinery and much more all in one place!
Crop plots are at the heart of Cereals, taking up to 300 days of preparation pre-event. The plots give you the opportunity to see not only the latest in breeding but also crop protection methods to control weeds, pests and diseases and soil management techniques.
We have over 40 years’ experience in bringing together the decision-makers and influencers within the agricultural industry, a perfect platform for you to network and share your ideas.
Cereals 2021 theatres:
Cereals AHDB Theatre
Understanding the details surrounding ELMS and the Ag Bill are critical to plan and deliver on the changing needs of Government and society. This theatre brings key experts together to shed much needed light on these issues - alongside highly focused quick-fire sessions on key technical challenges facing growers.
Sustainable Solutions Theatre
British farmers hold the key to so many of society’s challenges. This theatre focuses on how growers can adapt their businesses to mitigate and manage climate change while protecting and enhancing their natural resources, environment and financial bottom line.
The Market and Farm Diversification Theatre
Brexit brings challenges but also opportunities for UK arable farming. Experts provide a crucial insight into how the market will develop for British produce, alongside ideas for new value-added and diversification opportunities.
DIT British Innovation Theatre
New technology is key to supporting farmers in delivering greater operational efficiencies - as well as mitigating risks to the environment. This theatre brings you the very latest innovations from UK-wide research and businesses, while building links with new international buyers for great British technology.
Cereals provides solutions for arable farmers – see the latest innovation, products and services. Be a part of the conversation and the solution.
Developed with input from our farmer and exhibitor advisory boards, Cereals event features are designed to fulfill the needs of progressive farmers like you, providing the most up-to-date information to help develop your business.
We are introducing Cereals Support, a free online service that offers advice and assistance for arable farmers during these trying time. It will consist of a series of webinars, focusing on one specific theme around farming, ie finance, legal, marketing, mental health, equipment and agronomy sectors.
Cereals LIVE, the virtual event
Cereals LIVE 2020, the first virtual event took place on the 10th & 11th June 2020 and brought the leading technical event for the arable industry directly to your screen. Cereals LIVE offered farmers, agronomists and industry professionals a jam-packed webinar programme, covering topics from a range of subjects including; the impact of coronavirus on trade to new plant breeding technologies, adapting to climate change, digital innovation and agricultural career options.
Following on from Cereals LIVE, the Q&A Edition took place online on 5 November 2020 and offered visitors an opportunity to ask farmers and industry experts pressing questions to help support the farming industry in these unprecedented times.
Show News
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Moisture content details emailed to any mobile device and text alerts sent if maximum or minimum levels reached To be showcased at Cereals 2021, 30 Jun-1 July, 2021, Stand No: 921 -
Net zero is a big target on the horizon that needs a joined-up approach by farmers and industry to achieve, which is why Cereals is shining the spotlight on what is being – and can be – done. “Boostin ... -
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Soil is fast becoming recognised as one of our most valuable assets – and a key element in the fight against climate change – so how can farmers maximise its potential? When growing crops, soil health ... -
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Forces Farming represents the link between agriculture and the Armed Forces. We began promoting the agricultural industry as a new career to veterans and service leavers in 2019. Forces Farming works ... -
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The Cereals Event has moved to 30 June – 1 July to accommodate the maximum number of visitors and exhibitors following the government’s announcement of its lockdown exit strategy. Following consultati ... -
The crop plots at the Lincolnshire Cereals Event site have wintered well and are going into spring in strong shape, according to the event agronomist and site manager. A key feature of Cereals, the cr ... -
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Cereals 2021 is offering free early bird tickets for visitors who register before the end of March, enabling people to finally look forward to a physical event. “Times are uncertain, and we wanted to ... -
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Cereals 2021 lands in Lincolnshire on Wed 9th & Thurs 10th June 2021 with the soap team again proudly supporting as Creative Partner. Visitors will join farmers, agronomists and other industry profess ... -
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Cereals 2021 is on target to open its doors to physical visitors on 9-10 June this year, following a series of meetings with farmers, exhibitors and health and safety advisers. After a year of online- ... -
Cereals LIVE - the online version of the arable event – has attracted 19000 unique visitors from 114 countries since June 2020. Given how full the schedule was for the June event, there was not tim ...
2020 Videos
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Take a virtual tour of the machines that would have been on display at Cereals 2020, for the full stand tour please visit https://amazone.net/en-gb/. -
Take a virtual tour of the machines that would have been on display at cereals 202, for the full stand tour please visit https://amazone.net/en-gb/ -
Victoria Prentis, DEFRA Minister of Agriculture, provides an update on the Government's support for farmers in light of Covid-19 and how it will work with industry to recover and prosper.
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Ross Skimming, one of John Deere's Harvesting Territory Sales Managers, walks you around the productive and efficeint T670 combine. -
Be prepared for an experience that challenges what you have ever thought about harvesting. Higher throughput. Lower fuel consumption. More comfort. Increased automation. And lots more! -
James Streeton, one of John Deere's Harvesting Territory Sales Managers, walks you around the L600 baler.
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"Farmers absolutely need to be looking at their businesses and thinking about the future. An NFU we are really optimistic about it. I think you can see that at Cereals today, with a huge turnout of farmers in shocking weather conditions"
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"Cereals is the landmark calendar event for the cereals sector and for us as an organisation, focused on helping farmers and growers to thrive in a very challenging environment. It’s the key platform for us to talk about all the work that we do"
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"The Farm Spray Operator Of The Year (FSOOTY) event is a big part of what we do here at Cereals and in the run up to the event; managing entries, judging, and the award presentations on the day. Its great! It provides us with an insight into how people use our products and allows us to give something back"
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"Our very first Cereals Event has been incredible! Even in the rain and the mud the farmers had this great energy, and were really enthusiastic about our products! We have had some incredible conversations about our AG weather stations, it’s been a wonderful opportunity to expose us to the UK and kick start our business here"
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"Over the two days we had a fantastic number of visitors and people that were really interested to hear about what Corteva is, what we stand for and what products we want to bring to the market to help with the dynamic, challenging times for UK agriculture "
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"Some of the technology that John Deere put on show which may impact future farming is our range of dual efficient tractors. We also had some great promotions around our fuel guarantee"
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"DIT’s Agri-Tech team comes to the Cereals Event to host international visitors and commercial officers from our embassies overseas. We find it is an excellent place for this, as all the capability is in one place"
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“It’s a summer show and outside with a great combination of trial plots attracting seed growers/producers, machinery and live demonstrations which draws in the bosses and decision makers of farming companies” “Attracts a specific target audience that want to buy and provides great networking opportunities which as an exhibitor means your mixing with the right people”
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