

Cereals 2021:
A Healthier Path to Profits
Join farmers, agronomists and other industry professionals on Wed 9th & Thurs 10th June 2021 at Boothy Graffoe, Lincolnshire for the arable industry’s leading technical event.
The safety of our visitors and exhibitors is important to us. We will follow the latest health and safety advice, bio-security plan and security measures including social distancing, hand sanitisers, open-air theatres, and more entry points to reduce queues. For more information please click here.
The Cereals Event is the key occasion in the arable calendar with unmissable networking opportunities. Come and see leading exhibitors, products and services, along with beautiful crop plots, sprays and sprayers, machinery and much more all in one place!
Crop plots are at the heart of Cereals, taking up to 300 days of preparation pre-event. The plots give you the opportunity to see not only the latest in breeding but also crop protection methods to control weeds, pests and diseases and soil management techniques.
We have over 40 years’ experience in bringing together the decision-makers and influencers within the agricultural industry, a perfect platform for you to network and share your ideas.
To register for your free early bird ticket use the code FREE1 in the action code area when registering, this code is valid until 31st March 2021
Cereals AHDB Theatre
Understanding the details surrounding ELMS and the Ag Bill are critical to plan and deliver on the changing needs of Government and society. This theatre brings key experts together to shed much needed light on these issues - alongside highly focused quick-fire sessions on key technical challenges facing growers.
Sustainable Solutions Theatre
British farmers hold the key to so many of society’s challenges. This theatre focuses on how growers can adapt their businesses to mitigate and manage climate change while protecting and enhancing their natural resources, environment and financial bottom line.
The Market and Farm Diversification Theatre
Brexit brings challenges but also opportunities for UK arable farming. Experts provide a crucial insight into how the market will develop for British produce, alongside ideas for new value-added and diversification opportunities.
DIT British Innovation Theatre
New technology is key to supporting farmers in delivering greater operational efficiencies - as well as mitigating risks to the environment. This theatre brings you the very latest innovations from UK-wide research and businesses, while building links with new international buyers for great British technology.
Cereals provides solutions for arable farmers – see the latest innovation, products and services. Be a part of the conversation and the solution.
Developed with input from our farmer and exhibitor advisory boards, Cereals event features are designed to fulfill the needs of progressive farmers like you, providing the most up-to-date information to help develop your business.
We are introducing Cereals Support, a free online service that offers advice and assistance for arable farmers during these trying time. It will consist of a series of webinars, focusing on one specific theme around farming, ie finance, legal, marketing, mental health, equipment and agronomy sectors.
Cereals LIVE 2020, the first virtual event took place on the 10th & 11th June 2020 and brought the leading technical event for the arable industry directly to your screen. Cereals LIVE offered farmers, agronomists and industry professionals a jam-packed webinar programme, covering topics from a range of subjects including; the impact of coronavirus on trade to new plant breeding technologies, adapting to climate change, digital innovation and agricultural career options.
Following on from Cereals LIVE, the Q&A Edition took place online on 5 November 2020 and offered visitors an opportunity to ask farmers and industry experts pressing questions to help support the farming industry in these unprecedented times.