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Upcoming Webinar

AHDB Theatre preview: A climate of change sponsored by CHAP

Farmers have a major contribution to make in protecting and enhancing the environment and reducing our carbon footprint. This live webinar, chaired by Dr Ruth Bastow, innovation director at CHAP, offers a sneak preview into the science and farming practices being discussed in the AHDB theatre at the Cereals Event in June. 
Introduction from Jon Foot, head of environment and resource management at AHDB

•    Sarah Mukherjee CEO of IEMA considers how farming businesses can prevent and manage the impacts of climate change – as well as creating resilient and sustainable landscapes for food and wildlife.  
•    Prof Wendy Harwood, senior scientist at the John Innes Centre, looks at how gene editing can make cereal crops resistant to disease, reducing the need for chemical applications in the field. 
•    Farmer and consultant Louis Fell explores how farmer collaboration can deliver landscape-level environmental benefits, such as protecting watercourses and recovering wildlife, as part of DEFRA’s ELMS trials.

New exhibitors include

this week

Cereals 2020

Cereals 2021 returns to Lincolnshire fields on Wed 30th June & Thurs 1st July 2021

Join farmers, agronomists and other industry professionals on Wed 30th June & Thurs 1st July 2021 at Boothy Graffoe, Lincolnshire for the arable industry’s leading technical event.

The safety of our visitors and exhibitors is important to us. We will follow the latest health and safety advice, bio-security plan and security measures including social distancing, hand sanitisers, open-air theatres, and more entry points to reduce queues. For more information please click here.

The Cereals Event is the key occasion in the arable calendar with unmissable networking opportunities. Come and see leading exhibitors, products and services, along with beautiful crop plots, sprays and sprayers, machinery and much more all in one place!

Crop plots are at the heart of Cereals, taking up to 300 days of preparation pre-event. The plots give you the opportunity to see not only the latest in breeding but also crop protection methods to control weeds, pests and diseases and soil management techniques. 

We have over 40 years’ experience in bringing together the decision-makers and influencers within the agricultural industry, a perfect platform for you to network and share your ideas.

Register Now

Cereals 2021 theatres:

Cereals AHDB Theatre

Understanding the details surrounding ELMS and the Ag Bill are critical to plan and deliver on the changing needs of Government and society. This theatre brings key experts together to shed much needed light on these issues - alongside highly focused quick-fire sessions on key technical challenges facing growers. 

Sustainable Solutions Theatre

British farmers hold the key to so many of society’s challenges. This theatre focuses on how growers can adapt their businesses to mitigate and manage climate change while protecting and enhancing their natural resources, environment and financial bottom line.

The Market and Farm Diversification Theatre

Brexit brings challenges but also opportunities for UK arable farming. Experts provide a crucial insight into how the market will develop for British produce, alongside ideas for new value-added and diversification opportunities. 

DIT British Innovation Theatre

New technology is key to supporting farmers in delivering greater operational efficiencies - as well as mitigating risks to the environment. This theatre brings you the very latest innovations from UK-wide research and businesses, while building links with new international buyers for great British technology.

See the Cereals 2019 highlights...



Situated on a working farm, Cereals is unique in offering working demonstration areas for manufacturers, distributors and dealers of cultivation equipment.



Cereals provides solutions for arable farmers – see the latest innovation, products and services. Be a part of the conversation and the solution.  



Developed with input from our farmer and exhibitor advisory boards, Cereals event features are designed to fulfill the needs of progressive farmers like you, providing the most up-to-date information to help develop your business.



Check out all the latest news for the upcoming 2021 Cereals Event at Boothby Graffoe, Lincolnshire!


We are introducing Cereals Support, a free online service that offers advice and assistance for arable farmers during these trying time. It will consist of a series of webinars, focusing on one specific theme around farming, ie finance, legal, marketing, mental health, equipment and agronomy sectors.

More information about Cereals Support


Cereals LIVE, the virtual event

Cereals LIVE 2020, the first virtual event took place on the 10th & 11th June 2020 and brought the leading technical event for the arable industry directly to your screen. Cereals LIVE offered farmers, agronomists and industry professionals a jam-packed webinar programme, covering topics from a range of subjects including; the impact of coronavirus on trade to new plant breeding technologies, adapting to climate change, digital innovation and agricultural career options.

Following on from Cereals LIVE, the Q&A Edition took place online on 5 November 2020 and offered visitors an opportunity to ask farmers and industry experts pressing questions to help support the farming industry in these unprecedented times.



Show News


2020 Videos


2021 Exhibitors





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